Creativity and collaboration
We are experienced communicators who can deliver meaningful results. We believe in producing lasting content with a personal approach to bring your brand to life.
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Joanna Francisco
Joanna loves the opportunity to work at the intersection of design, lifestyle and commerce. She has gained expertise in communications strategy and content creation over 20 years of various roles in journalism, corporate communications and freelance engagements.
Joanna was managing editor and lifestyle editor for over ten years at Preview magazine, Town&Country Philippines and eventually at leading English language daily The Philippine Star Y-Style section. She worked in public relations at Grupo Agatap and EON Corporate Communications Network. She widened her reach working in regional PR at marketing agency CatchOn in Hong Kong, handling the prestigious culinary awards program Asia’s 50 Best Restaurants launched for the first time in Asia in 2014.
Her interest in e-commerce and the tech sector also led her to develop corporate content for Accenture where she was immersed for two years. In 2011, she founded the communications consultancy Stellar Projects. She holds a master’s degree in public relations from Boston University.
Ana Kalaw
Ana is a Manila-based editor, writer and lifestyle content creator with more than 15 years of experience, both in the Philippines and abroad. She started out her career working for aspirational lifestyle magazine Preview before moving on to broadsheet work, writing and editing for the lifestyle section of the Philippine Star.
In 2012, Ana moved to Bangkok, where she was exposed to the international publishing scene as fashion and beauty editor for a magazine produced by the Bangkok Post, one of Thailand’s biggest publishing companies. She was a senior copywriter for QUO, a branding agency focused on the hospitality industry where she created and edited brand-specific marketing material, collateral and web copy for the world’s leading hospitality brands, including InterContinental, Holiday Inn, Sofitel and IHG Corporate.
Back in Manila, Ana still works with clients around the world, including publications such as Time Out London, Time Out Australia, Singapore Tatler and +852, the inflight travel magazine of Hong Kong Airlines. She also retains work in Bangkok as a sub-editor for Time Out Bangkok, and, until recently, Central Premiere Magazine, the high-end glossy produced by Thailand’s biggest retail conglomerate. She also writes and edits commissioned coffee table books, and still does writing work for various agencies and companies.